Complete Ecommerce Setup Guide

Build your online business on a clean legal and tax foundation before marketplace listing or D2C sales.

Ecommerce setup requires the right entity, GST registration, product classification, marketplace documentation, payment gateway records, shipping documents, legal policies, accounting workflow and monthly compliance discipline.

Ecommerce Readiness Check

What we review before ecommerce setup

Ecommerce compliance depends on product category, selling channel, marketplace rules, GST requirement, warehouse location, payment gateway, refund policy, shipping model, consumer protection disclosures and accounting setup.

Entity selection, founder documents, brand name, GST requirement and bank account readiness.
Marketplace onboarding documents for Amazon, Flipkart, Meesho, Myntra, Shopify or own website.
HSN code, GST rate, invoice format, TCS/TDS treatment and return filing workflow.
Website policies, payment gateway, shipping, refund, privacy and consumer protection compliance.
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    Why Ecommerce Compliance Matters

    Sell online without avoidable tax, listing or payment gateway problems.

    Ecommerce businesses deal with GST invoices, marketplace settlements, refunds, returns, payment gateway records, shipping partners and customer-facing policies. Proper setup keeps seller accounts, tax records and compliance clean from the first order.

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    Right Entity Structure

    Choose proprietorship, LLP, private limited company or partnership based on marketplace, funding and liability needs.

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    GST & Invoice Setup

    Configure GST rates, HSN codes, invoice series, return filing and ecommerce operator TCS reconciliation.

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    Marketplace Readiness

    Prepare seller documents, bank details, GST, brand papers and product category requirements for onboarding.

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    Payment Gateway Support

    Organise KYC, bank proof, business registration, website policies and settlement reconciliation documents.

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    Website Legal Policies

    Set up terms, privacy policy, refund policy, shipping policy and customer disclosure pages for D2C stores.

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    Accounting & MIS

    Track sales, refunds, discounts, shipping fees, marketplace charges, GST liability and profitability by channel.

    Documents Required

    Documents needed for ecommerce business setup.

    The document list depends on whether you sell through marketplaces, your own D2C website, social commerce, international platforms or multiple warehouses.

    Founder & Entity Documents

    • PAN and Aadhaar of owner / directors / partners
    • Business registration certificate where applicable
    • Address proof and photographs
    • Registered office proof and NOC
    • Bank account details and cancelled cheque

    GST & Product Details

    • GST registration details or application documents
    • Product list with HSN and GST rate mapping
    • Brand name and trademark details if available
    • Warehouse, dispatch and return address details
    • Invoice format and sales channel details

    Marketplace & Website Inputs

    • Amazon / Flipkart / marketplace seller documents
    • Payment gateway KYC and website URL
    • Terms, refund, privacy and shipping policy inputs
    • Logo, brand description and product images
    • Accounting and settlement report access
    5-Step Process

    How CompanyJi prepares your ecommerce setup.

    We focus on structure, registration, marketplace readiness, legal policies and tax accounting so online selling starts with fewer operational gaps.

    01

    Business Review

    We review product type, sales channel, founder plan, warehouse, GST and marketplace requirement.

    02

    Document Planning

    We prepare entity, GST, bank, product, website and seller onboarding checklist.

    03

    Registration Setup

    We support entity setup, GST registration, MSME, trademark or other registrations where needed.

    04

    Marketplace & Policy

    We organise seller documents, payment gateway records and website legal policy requirements.

    05

    Compliance Handover

    We guide GST returns, accounting, TCS reconciliation, invoices and monthly ecommerce reporting.

    Compare Before Choosing

    Marketplace Seller vs D2C Website vs Social Commerce vs Export Ecommerce.

    Each ecommerce model has different documentation, tax and compliance requirements. Choosing the right setup avoids onboarding delays and future reporting mismatch.

    Model
    Purpose
    Main Benefit
    Key Caution
    Marketplace Seller
    Sell on platforms like Amazon or Flipkart
    Fast access to buyers and logistics ecosystem
    GST, TCS and settlement reconciliation matter
    D2C Website
    Sell through own Shopify/WooCommerce site
    Brand control, customer data and margin control
    Policies, payment gateway and consumer disclosures needed
    Social Commerce
    Sell through Instagram, WhatsApp or communities
    Low-cost early validation and direct customer reach
    Tax invoice, returns and payment records should not be ignored
    Export Ecommerce
    Sell products or services globally
    International market access and foreign receipts
    IEC, LUT, customs and FEMA records may apply
    Everything you need to know

    Ecommerce Business Setup FAQs

    Category-wise answers covering ecommerce basics, eligibility, documents, GST, marketplace onboarding, payment gateways, legal policies, accounting and common seller mistakes.

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    Basics

    Important ecommerce setup guidance.

    What is ecommerce business setup?+

    Ecommerce business setup means creating the legal, tax, marketplace, payment, website and accounting foundation required to sell products or services online.

    Can I start ecommerce from home?+

    Yes. Many sellers start from home, but registered office, GST, marketplace and shipping address requirements should be planned correctly.

    Which entity is best for ecommerce?+

    The right structure depends on scale, marketplace rules, liability, brand plans and funding. Proprietorship, LLP and private limited company are common choices.

    Is GST required for ecommerce business?+

    GST is commonly required for many ecommerce sellers, especially marketplace sellers, but exact applicability should be reviewed based on model and law.

    Can CompanyJi help with ecommerce launch?+

    Yes. CompanyJi can support entity setup, GST, marketplace documents, legal policies, accounting workflow and compliance planning.

    Eligibility

    Who can start and sell online.

    Who can start an ecommerce business in India?+

    Individuals, proprietors, partnership firms, LLPs, private limited companies and eligible entities can start ecommerce subject to registrations and compliance.

    Can a small seller sell online?+

    Yes. Small sellers can begin with a suitable structure, but tax and marketplace requirements should be checked before listing.

    Can a private limited company sell on Amazon or Flipkart?+

    Yes. A private limited company can sell on marketplaces if it has required GST, bank, KYC and seller documentation.

    Can an existing offline business start ecommerce?+

    Yes. Existing businesses can add online channels after reviewing GST registration, invoicing, product classification and marketplace documentation.

    Can service businesses sell online?+

    Yes. Digital products, subscriptions, consulting, courses and services can be sold online with suitable tax and contract documentation.

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    Documents

    Records commonly required.

    What documents are required for ecommerce setup?+

    PAN, Aadhaar, business registration, bank details, address proof, GST details, product information and marketplace documents are commonly required.

    Is bank account required for ecommerce business?+

    Yes. Marketplaces and payment gateways require a bank account for settlements and KYC verification.

    Is registered office proof required?+

    Yes. Office proof is needed for entity registration and GST, and it should match the business setup documents where required.

    Do I need product details before registration?+

    Product details help determine HSN code, GST rate, marketplace category, licence requirement and invoice setup.

    Are website policies required for own ecommerce site?+

    Yes. Privacy policy, terms, refund, shipping and cancellation policies are important for payment gateways and consumer transparency.

    Process

    How setup is completed.

    How does CompanyJi start ecommerce setup?+

    CompanyJi reviews business model, product category, entity choice, GST need, marketplace plan, payment gateway and compliance requirements.

    How long does ecommerce setup take?+

    Timeline depends on entity structure, document readiness, GST approval, marketplace review, payment gateway KYC and website readiness.

    Can GST and marketplace setup happen together?+

    Yes. Documents can be prepared in parallel, but marketplace approval generally needs completed GST and business records.

    Can CompanyJi help with payment gateway KYC?+

    Yes. CompanyJi can help organise payment gateway KYC, business registration, bank proof and policy documents.

    What happens after setup?+

    After setup, the business should maintain invoices, GST returns, marketplace settlements, accounting, refunds and compliance records monthly.

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    Marketplace

    Amazon, Flipkart and platform selling.

    What documents are needed for marketplace onboarding?+

    GST certificate, PAN, bank details, identity proof, address proof, business registration and product category documents may be needed.

    Can I sell without GST on marketplaces?+

    Many marketplace models require GST. Some limited exceptions may exist depending on category and law, so the model should be reviewed.

    What is ecommerce operator TCS?+

    TCS is tax collected by ecommerce operators under GST on eligible marketplace supplies and should be reconciled with seller returns.

    Can marketplace settlements be reconciled?+

    Yes. Sales, returns, commissions, shipping fees, TCS, TDS and payment settlements should be reconciled every month.

    Can one GSTIN be used for multiple marketplaces?+

    Yes, a business can usually use the same GSTIN across marketplaces, subject to business place and state-wise requirements.

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    GST

    Tax invoices, HSN and returns.

    Why is GST important for ecommerce?+

    GST affects invoicing, product pricing, tax collection, marketplace onboarding, returns and input tax credit tracking.

    What is HSN code in ecommerce?+

    HSN code classifies products for GST rate, invoicing and reporting. Wrong classification can create tax disputes.

    Do ecommerce sellers need GST returns every month?+

    Return frequency depends on registration type and rules. Most active ecommerce sellers need disciplined GST filing and reconciliation.

    How are returns and refunds handled in GST?+

    Returns and refunds should be adjusted through credit notes, marketplace reports and GST return reconciliation.

    Can ecommerce sellers claim input tax credit?+

    Input tax credit may be available subject to GST rules, valid invoices, business use and proper return matching.

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    Payments

    Gateway, settlements and accounting.

    What is payment gateway KYC?+

    Payment gateway KYC verifies business identity, bank account, website policies, authorised person and compliance documents before activation.

    Can payment gateway settlements create accounting issues?+

    Yes. Settlements often include deductions, refunds, chargebacks and fees, so reconciliation is important.

    Do COD orders need accounting?+

    Yes. Cash-on-delivery orders should be tracked against courier remittances, returns and customer receipts.

    How should marketplace commission be recorded?+

    Marketplace commission, shipping charges, ads, penalties and other deductions should be recorded separately for accurate profitability.

    Can ecommerce MIS reports be prepared?+

    Yes. Channel-wise sales, refunds, margins, GST, inventory, settlement and ad spend reports can be prepared.

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    Compliance

    Legal policies and ongoing filings.

    What compliances apply after ecommerce setup?+

    Compliances may include GST returns, income tax, accounting, TDS/TCS reconciliation, ROC filings, trademark, consumer disclosures and payroll where applicable.

    Are privacy policy and terms mandatory?+

    For own website and payment gateway approval, privacy policy, terms, refund and shipping policies are practically essential.

    Does ecommerce need trademark registration?+

    Trademark is not always mandatory, but it helps protect brand name, marketplace brand registry and long-term brand value.

    Do ecommerce businesses need accounting software?+

    Accounting software is strongly recommended to handle invoices, GST, settlements, inventory and profitability correctly.

    Can CompanyJi manage monthly ecommerce compliance?+

    Yes. CompanyJi can support GST filing, accounting, settlement reconciliation, ROC and tax compliance as required.

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    Mistakes

    Common seller mistakes.

    What is the biggest ecommerce setup mistake?+

    The biggest mistake is listing products without GST, HSN, invoice, settlement and return workflow clarity.

    Can wrong GST rate cause problems?+

    Yes. Wrong GST rate or HSN code can create tax demands, notices and pricing errors.

    Is ignoring marketplace settlement risky?+

    Yes. Ignoring settlements can hide commissions, refunds, TCS, TDS, chargebacks and profit leakage.

    Can missing website policies block payment gateway approval?+

    Yes. Payment gateways often review policies, contact details, refund terms and business documents before activation.

    Can selling restricted products create issues?+

    Yes. Certain products need licences, approvals, certifications or platform permissions before sale.

    Make your ecommerce business store-ready and compliance-ready.

    Before GST errors, marketplace rejection, payment gateway delays or settlement mismatch disturb your online sales, prepare a clean ecommerce setup file with CompanyJi’s structured registration and compliance support.